Learn to Listen and Listen to Learn for Continuous Success

By T.M Jayasekera

'Please ! listen to me! Please! I beg of you!'. How many times we may have heard this message in our day to day lives. How many times we may have ignored this request or not heeded to it. If we really analyze this and go deep in to it we will understand that inability to listen is the cause of most of our problems in our work life, personal life and family life. If we can listen to others we can easily understand them and solve most of the problems of interaction with others in addition to gathering knowledge completely free of charge. It has to be kept in mind that the golden rule of friendship is "to listen to others as you would have them listen to you".

Most of us have witnessed people quarreling  arguing and fighting, with each other owing to poor listening. In addition, we are well aware of how couples have separated, Governments have collapsed, organizations have crashed, accidents have occurred, countries separated, wars have begun, and people have killed each other due to poor or no listening. This is only a few. The list is very large. On the same token we have witnessed people reconciling, prospering, peacemaking, developing and doing many good things through effective listening. Therefore it is necessary for us learn more about this magic word "Listen" and about the art of learning through listening.

Research as well as experience has shown that successful businessmen have always listened to their customers their employees, their advisers and all other important stake holders who had some say in their businesses whereas the major reason behind the failures of most of the unsuccessful businessmen have been identified as poor listening. Failure to listen has been identified as the root cause of failure of many great leaders in business as well as in day to day life.

All of us can hear well unless we are deaf. But, sometimes we seem to forget that we have got this sense of hearing and we forget to use it. In addition, only few of us know that we can listen not only through our ears but also from all other senses we have. Using this newsletter I am hoping to make you aware of some important aspects of listening and few methods to improve your listening abilities through the use of other senses so that you could improve your learning through listening. So! enjoy yourself while you learn to listen.

If an country or an organization is facing economic difficulty, in order to overcome this we require quality management of our organizations and ourselves. Management is getting things done with and through people efficiently and effectively. According to Quality gurus, Quality is all about meeting or exceeding customer expectations. Therefore to have Quality Management in our organizations, all of should be oriented towards our customers on whom we depend heavily and for whom, we are there to serve. If we cannot understand this or if we forget this basic premise in doing business we are liable to fail and not even the god would be able to help us. That is why the management guru Peter Drucker said "Business of business is the Customer". According to him customer is the only source of profit of the business and everything else is overhead.

To satisfy or exceed customer expectations we should know what our customers' want and to understand what they want we have to communicate with them. Not only that we have to ask from them about what they want but also we have to listen to them very carefully to find out and learn about what they really want from us. Otherwise we will not be able to identify their needs and wants correctly to satisfy them. We have seen many organizations collapsing or getting defeated by competitors by not listening to their customers who are both internal and external. One good example is the Ford Motor Company getting defeated by their competitor General Motors in market leadership in the 1920s as Ford did not listen to their customers in marketing the "I-Model Ford" and tried to provide what ford wanted the customers to use. According to some analysts, Ford was arrogant and complacent enough to say that anyone can have any colour of T-Model provided it is black. This type of arrogance and complacence of the organizations and their leaders can be found many organizations

We have seen many countries, governments, parties and leaders fail due to the fact that they forget to listen to their subordinates, colleagues, superiors or to their advisers  recent debacles of the ruling parties in and around Asia are good examples to illustrate this. By listening one could not only understand the other but also can learn many more things. That is why great people listened to others to perform well and amass great wealth of knowledge.

Listening is the most important but rarely effectively used of communications skills. It pays rich dividends if properly used. It brings about changes in people's attitudes toward themselves and others. This is only the one side of the coin. The other side is quite different. It is very common that only a very few of us actually listen. Even if we do, how many of us actually listen effectively. Ineffective listening can cause serious problems to our organizations, our society, our family members and ourselves as well.

The listening process is really complex. But it can be simplified to a very large extent so that it could be easily learnt and grasped by any ordinary person. By improving listening skills, a person can improve his interpersonal skills, professional skills and business skills sizable. The more efficient a listener you are, the more success and satisfaction you can attain in your work play and even in social circles: says G.C Ahuja and Pramila Ahuja in their Book "How to listen better"


Definition of Listening

Listening is the most used of the communication skills and good listening is an integral part of the communication process. Listening has been identified as the selective process of attending to . hearing, understanding and remembering oral and visual symbols.

Listening is defined as a conscious cognitive effort involving primarily the sense of hearing (reinforced by other senses) and leading to interpretation and understanding.

We listen to more than what our ears do and far more than our sound symbols provide. Listening is mainly about processing of what is heard, where it weighed, analyzed, sorted, related, classified, evaluated and judged. We listen through all our sensed and the process of listening involves accurate perception, orientation, direction of attention towards the digestion of the speaker's views and integration of the meaning in to objective concepts.


Why Listen

In most general sense we listen to receive messages in the process of interaction with others. Some of these messages are important to us and some are not. Some we like to listen and some we don't. Some we are eager to listen and some we are forced to. Listening is an inevitable component of communication and interaction between human beings as they try to live together in this planet. But, listening offers opportunities for broadening knowledge, as almost everyone within hearing distance is a potential source of information to everyone else.
In this world where over five billion people live your family or your neighbor, your friend or your colleague at workplace, office, school or community may have a large store of knowledge to offer to you provided you are willing to listen. More often people are willing to and are eagerly waiting to share the information they have with others for purposes of clarification, confirmation or challenge. They get flattered if the others are willing to extend an ear to them and will readily pass on all the information they have in their store to others if they can offer time to hear them speak. That is human nature. That is why confidentiality of information is almost impossible in this world today.

The person who sits next to you on your way to office in the train or in the bus may have all the information you are looking for all these years and if you can give him a listening ear he will not only pass on all the information he had had in his store but will offer himself to provide additional information later. Listening is a more efficient and a faster way of gathering information than many other ways with which we are used to such as reading, watching, computer search etc. as only a very small percentage of information is available in written form for others to search view and share.

This is why the management gurus have always emphasized on listening to the customers and other stake holders to obtain the information required about their needs and wants to that the business persons can use this information to plan out their work so as to work out their plan in achieving their business goals. By listening you are enlarging the spectrum of opportunity available to you to gather information A good listener is always a winner as he always has more information than others to make decisions.

Listening is largely a matter of communicating. In our day to day encounters we may have observed the following. The wife listen to her husband; the children listen to their parents; students listen to their teacher; customers listen to the shopkeeper. All these indicate that there has to be more than two parties to communicate and the subordinate party has to listen to the superior party. This is not really true. What is only true is that all the above episodes indicate that minimum of two people are required to communicate. What is not true is that not only the subordinate has to listen to the superior, but also the superior has to listen to the subordinate and provide effective feedback. For the communication process to be complete there should be more to it than a one way street remember! The process of communication in the above situation is only partially complete. The actual communication processes needs two or more people and both of them have to share information.

For complete an effective communication to take place husband should listen to the wife; parents should listen to the children; Teachers should listen to the students; Shopkeepers should listen to the customers and so on. The process will not be complete until both parties listen to each other and share information. This is how the effective communication takes place. Otherwise communication will not be effective.

It has been proved that the failures of some of the great leaders have been due to poor listening. According to Alfred P. Sloan who headed the "Buick" division of General Motors, who later formed the Sloan School Management and who later become the President of General Motors. "even great people identified as Captains of Industry - The founding Fathers of large industrial undertakings, like William C. Durant who founded the General Motors, Henry Ford who founded the Ford Motors, the shipping Magnate Cornelius Vanderbilt and Steel and Oil giants like Andrew Carnegie and John D. Rockekefeller who possessed extra ordinary qualities and were instrumental in starting up new businesses lacked good listening qualities at their initial stages of industry formation and that was the reason for some failures during those initial periods". They managed to identify their weakness soon and that is how they became great thereafter. We have got the experience of observing the rise and fall of some political leaders who failed to listen to their followers in the recent past especially in the Asian region. Therefore it has to be kept in mind that in order to become great leaders people should learn the skills of listening.  

Listening is a vital component of the entire process of communication. The effectiveness of communication is determined by the extent to which listening and comprehension take place in the course of an interaction between two parties. The communication cycle comprises two stages.

  • ·         Encoding and transmission of the message by the sender
  • ·         Decoding and providing the required feed back by the receiver.


Listening is said to take place effectively when there is satisfactory execution of the above mentioned two stages. Mis-communication arises when listening is hampered due to extraneous or other factors at the decoding stage, In other words if the message has been understood in exactly the same terms as were intended by the sender, communication proceeds smoothly and we can say that accurate listening has taken place. However, if due to internal or external factors there are discrepancies between the intent of the message sent and the message as perceived listening is affected and communication become ineffective.

Therefore to make listening effective the listener should have a good knowledge of the sender of information and the sender should have a good knowledge of the receiver of information. Therefore, the individual factors like values, culture, motivation, capability, perception, personality and attitudes of both the sender and receiver of information and the medium used for the communication are important to make effective communication to take place so as to make learning effective.


Listening and Hearing

Listening is much more than trying to hear and decipher the phonetic sounds produced by the sender. It is more to do with matching of the mental faculties of the sender and receiver of the message. Words and sounds cannot alone convey meanings. We are aware that words alone are not sufficient to connote meanings as each word has several meanings to it. The tone of the message and other non verbal signals carry a major part of the meaning. The Oxford English Dictionary provides on the average eight meanings to every word. Therefore the total meaning of the message sent and received is a cumulative whole of the words in particular context.

What you hear is only one part of the communication. What you understand is another part. If what you understood is not what the sender of the message intended then communication become ineffective as a what is desired is not being achieved. The vital difference between hearing and listening lies entirely in the perceptions of the sender and receiver. Hearing is the reception of all that is being stated in accordance with the frame of reference of the receiver of the set of sounds and listening on the other hand is the accurate perception of all that is being stated by the sender of the message.

The average speaking rate of an ordinary person is about 100 to 200 words per minute even though there are some extra ordinary categories of people who can speak five to ten times more than that amount with or without training. But, the average listening ability of a person is approximately 400 words per minute. This difference in the rate of receiving the sounds and the rate of assimilating the sounds often leads to distraction within the mind of a person allowing it to wander towards other elements that may also require equal or more attention causing the so called distractions.

This is why people are trying hard to learn methods of focusing their minds or concentrating on one thing by way of different mental exercises such as meditation etc. The difference between the rate of hearing and rate of assimilating leaves the mind to undertake other jobs at the same time and at times it may lead to lengthy distractions depending on the importance it gives to the other work. The problem occurs as the mind may sometimes find it difficult to get back to the position where it left off. After some time when it actually focuses several words may have missed out and a completely different meaning to what is said may have been resulted. This is the main reason for "listening errors".

People are used to listen either actively or passively. Active listening involves dialogue and/or feedback or participation of the listener and the speaker whereas passive listening involves no participation or feedback. By being a passive listener busy with our own thoughts people often miss out the important components of the messages that are communicated. This can lead to misunderstandings and wrong decision making causing loss of revenue, assets, friendship, customers and many more including turmoil as well. Therefore it is imperative that all of us learn the methods of effective listening so as to be successful in our family, work and social lives.


Factors that help us to Listen

There are several factors that help or hamper listening. They are as follows:
·         Intelligence
  • ·         Verbal competence
  • ·         Level of Motivation
  • ·         Knowledge Level
  • ·         Capability Level

The intelligence of the listener is an important factor that helps or hampers the listening capabilities of the listener. Further his verbal competence also plays a significant role, as there will be greater comprehension if one is familiar with the nuances of the language. Together with this the knowledge and capabilities of the sender as well as the information about the sender of the message also play an important role in listening. The motivation level of both the sender of the message and the listener also play an important part in the degree of learning and the level of comprehension of the message.

There are five different types of listening. This is why different people hear and understand the same message differently. They are as follows:
  • ·         Passive Listening
  • ·         Marginal Listening
  • ·         Projective Listening
  • ·         Sensitive/Empathetic Listening
  • ·         Active Listening
  • ·         Critical Listening



Passive Listening

In passive listening all that is being said is being heard but not really absorbed. In passive listening absorption is less as there is little or no assimilation and sharpening in the absorption of the message and as real or meaningful listening does not take place in this mode of listening. As no actual processing is done by the listener, the message received becomes some verbal garbage only. In passive listening there is no invasion in the thought process, which could probably change the trend of thinking or strengthen the pre-conceived ideas of the receiver. This kind of listening is normally found in classroom type of teaching or in meetings where the students or the participants of the meeting may show physical presence but with mental absence. This type of listening occurs when the presentation of the speaker becomes monotonous or boring and that listeners switch off their mental faculties and are found to be only physically present.


Marginal Listening

Too much of listening is also bad as it might lead to information overload and listening may get hampered. In addition you may even go crazy by listening too much. Fatigue and boredom may not allow you to listen for long hours continuously. Marginal listening is that kind of listening where individual only listens at the superficial level and does not try to go beyond a brief understanding of the topics covered. The listener erects a barrier by himself where he allows information to seep through in bits and pieces. As a result only partial or marginal information only can be retrieved if the need arises. This method can be learned through training and a person can listen for long hours in this manner without getting bored or fatigued. This is a better form of listening where small chunks of information are assimilated than passive listening which leads to zero registration where entire process of communication becomes a waste of time and energy.

The name projective listening has the analogy of the projected image of a camera. What we get from a camera is a image of a picture seen through a pinhole projective listening is an attempt by the listener in receiving the message from a limited personal perspective or through his own perspective or frame of reference. In projective listening the receiver is in state of "restful alertness" where he tries to absorb the contents of the message within his own frame of reference. In projective listening the listener uses his previous learning and experience to assimilate what the sender sends and only absorbs a projected image of it.


Sensitive Listening

This can be referred to as empathetic listening as the receiver is able to understand the view point of the speaker in exactly similar terms as were intended by him. Part of the emphasis in sensitive listening lies on the ability of the listener to match his perceptions with those of the sender. It is a myth to presume that words always mean the same to everyone. If two people have learnt to speak a common language it does not mean that all utterances will be understood by the receiver totally as were intended. The meanings assigned to spoken words lie in our perceptions, which is a result of our values and experiences. In sensitive or empathetic listening an attempt is made by the listener to decipher the meaning of the statement in relation to the perceptions and the experiences of the sender it is not an easy task if the sender is new to the listener about whom little or nothing is known. Sensitive listening if taken in isolation result in observance of a one sided sympathetic stand. Taken in combination with active listening where sensitivities match it proves to be an excellent form of listening. Empathetic listening can be made very effective if receiver of the message raise equerries, which helps in understanding the viewpoint of the sender and therefore presents a correct perspective of the message, sent.


Active Listening

This type of listening is identified as the most important of all types of listening. Here the receiver absorbs all that is being said and also makes an attempt to verify all that he has been listening to. When combined with sensitive listening it can result in the best kind of listening with the receiver moving in accordance with the intent of the speaker. It has to be understood that we cannot take in all what is intended by the speaker unless in the case of a fluke. But we may be able to improve the extent of sharing of the message to a very large extent by way of active listening and thereby mis-communication can be largely avoided. The participative contribution from the receiver by way of asking questions improves the effectiveness of communication. Merely relying upon the hearing faculties for a comprehension of what the speaker has said will not be sufficient as words have different meanings to different and clarifications and checks regarding words ideas and issues should be sought at every stage in this method of active listening. Active listening is not  solely a product of the capabilities of the listener. part of the onus lies in the speaker as he should get the listener involved and participated in the message sharing process.


Critical Listening

Critical listening is something, which is very important in a democratic society. As per Thomas Jefferson, in a republican nation whose citizens are to be led by reason and persuasion and not by force the art of reasoning become most important. The listener has the right to hear intelligent effective responsible talk. Unfortunately there is very little of such talk in society today. In critical listening the listener will engage himself in hearing only intelligent effective and responsible talk by training himself to do so.

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